As a practitioner of public opinion polling, I’ve studied, poked and analyzed opinions for more than 25 years. I’ve learned and grown to appreciate how fickle and malleable opinions can be. I’ve also come to understand through opinion research, why President Trump is playing a winning hand going into 2020 and why he is better positioned for victory than you might think.
Mr. Trump isn’t playing the opinion game. He is playing on a different field. He is playing on beliefs and values. And his opponents are all too happy to assist him.
Opinions can change, and they often do. Beliefs don’t change. We can change our opinion about a candidate, or a restaurant, or a TV series. But we don’t change our fundamental values. We don’t change our beliefs. Opinions are ephemeral. Beliefs are unwavering.