Colin Kaepernick, the former mediocre NFL quarterback who ignited the take a knee during the national anthem movement, is the face of Nike’s advertising campaign celebrating the company’s 30 years of global human right violations and it’s Just Do It advertising slogan.
Kaepernick has been under contract and paid by Nike while sidelined from the NFL since the end of the 2016 football season. He recently renewed his endorsement contact with the company with a long history of labor violations globally. The company will produce Kaepernick shoes and t-shirts, according to the New York Times.
Nike faces a class action suit in Oregon, filed last month by four former employees who allege the company does not provide equal pay and opportunities for advancement to women.
Nike publicly announced in 1998 that it would apply U.S. labor standards to its international manufacturing operations. But they evidently didn’t Just Do It for long. In the summer of 2017, the company faced fresh allegations of exploiting children, wage theft and deplorable working conditions in Vietnam. The company refused to let third party inspectors into their plants, promising to do the inspections themselves.
In March of this year, Nike’s brand president and seven other executives resigned in the face of complaints of inappropriate workplace behavior.
Nike is under contract to provide all 32 NFL teams with game-day uniforms and sideline apparel through 2028.