We often complain about the leftist slant of the mainstream media here at MMM. However, now is a time for those of us who live and do business at the Jersey Shore to say thank you in advance, and least to Comcast’s NBC properties.
NBC’s Today Show is broadcasting from Highlands on Saturday morning (Hint for Greg, put that on the list.) and 300 Comcast and Sherman Williams employees will volunteer to help Highlands business and homeowners rebuild their properties.
On Monday the 29th, MSNBC’s Morning Joe will broadcast from the Fifth Avenue Pavilion in Asbury Park, according to a report on Asbury Pulp.
When Governor Christie met with Jersey Shore business owners in Long Branch last week, they told him that one of their biggest challenges was in dealing with the widespread perception that the Shore is closed. People remember the scenes of destruction that were all over the news in November and haven’t seen news of the progress we’ve made in rebuilding. Christie told the business people that a state funded advertising campaign is coming. Unless that campaign features Christie shouting into the camera, “Get the hell onto our beaches © ,” the kind of ‘free media’ attention the Jersey Shore will get from Today and Morning Joe will make a much larger impact to the perception that the Jersey Shore is closed than an advertising campaign.
It’s not just a problem of attracting ‘bennies’ to come back with their money. A few weeks back, a local elected official called me to ask for a recommendation for a Highlands restaurant on the water to hold an event. For years his group gathered at Bahrs. Where can he go on the water now that Bahrs is closed? “Bahrs Landing is Still Standing“, I told my friend.
This kind of news coverage does not happen by accident. I’d bet Christie’s team had something to do with it happening. I wouldn’t be surprised to see him appear on his two favorite morning shows. I’d love to see him in Highlands on Saturday morning, but I would guess he’s more likely to hang with Mika and Joe on Monday. Maybe he will bring his bff Bruce with him.